Meet Our Heroes

* The casting photos are only for reference

47 years old. Johnny has the complete characteristics checklist of an Israeli success story. Former kibbutznik, good-looking, a graduate of an elite military unit, and has an MBA from an American Ivy League. In his early forties, Johnny cashed out his holdings in his first successful startup and became an angel investor.

Israel went down

BizDev Manager

36 years old, Ethiopian of Tigray origin, wearing a kippah, was an IDF Spokesperson's Unit officer. A social worker by training who quickly moved to fundraising for youth-at-risk organizations. Managed a troubled youth branch for one year, consequently lit a torch and became a symbol of social entrepreneurship.

Lia Cohen

CEO & Co-Founder

27 years old. Beautiful and commanding attention. Daughter of an Israeli father of Middle Eastern descent who left Israel and made his fortune in U.S. real estate and a Christian American mother who was overshadowed by him. She grew up as a complete American who speaks fluent English and Hebrew.

Alona Kraus
Tycoon

62 years old. At the top of the Israeli high-tech food chain are people like Alona. A full-on tycoon. She even appears on the list of most influential people in the world ("Forbes," end of 2020 issue, framed and hanging in her living room).

Johnny wants to be Alona when he grows up.

Yossi (Yusuf) Haddad

CTO & Co-Founder

23 years old, a technological genius who, after online programming courses and YouTube completions, has reached a high level of programming and development management capabilities. One of those computer nerds who are also cute and good-looking. He was always the smartest kid in class.

More characters

Throughout the season, many additional characters will make guest appearances. There will also be small and recurring roles (for example: company employees).

During fundraising, presentations, and finding new customers, the heroes will meet different types - as mentioned, all inspired by real meetings. The intention is to incorporate during the season real people playing themselves (such as Gil Shwed, Adam Neumann, Eyal Waldman, Yossi Vardi, Gigi Levy, Avishai Abrahami and also international figures like Ashton Kutcher who invests in Israeli startups) and thus stretch the boundaries between imagination and reality.